Robert A. Pedersen
President & CEO

Bob Pedersen has been President and CEO of Goodwill NCW since 1991.  A graduate of North Park College (Chicago) with a degree in communication and psychology, Pedersen has 34 years of non-profit leadership experience with the Pinellas Association for Retarded Children (St. Petersburg, FL), the Brown County Association for Retarded Citizens (Green Bay), and Goodwill NCW.

Pedersen was a member of the 1999-2000 class of Frances Hesselbein Community Innovation Fellows of The Peter F. Drucker Foundation, where he was mentored by both Hesselbein and Drucker.  He was also appointed as a member of the 2001 class of Stanford University Community Innovation Fellows.  He is past president and board member of Rehabilitation Facilities of Wisconsin and has been surveyor and consultant for CARF, The Rehabilitation Accreditation Commission.  He is a member of the Goodwill Industries International Council of Executives, and was a finalist for the presidency of Goodwill Industries International in 2001.

He has served on the Board of Directors of Goodwill Industries International, has been a member of the boards of several Fox Valley non-profit organizations, and is a member and past president of the Appleton Rotary Club.

Nancy Coonen
Chief Information Officer

Nancy Coonen joined the Goodwill NCW staff in 1991 as director of its ACTION! Employment and Training program, and was appointed Director of Information Technology in 1999.  She became Chief Information Officer of Goodwill NCW in 2002.  Coonen has both a Bachelor’s and a Master’s degree in education from UW-Whitewater.  She has held management positions with Badger Business Products and DataAge Solutions, Inc., and also has experience as a high school and technical college instructor.

C. Scott Copeland
Chief Operating Officer--Retail & Logistics

Scott Copeland joined Goodwill NCW in 1999 as Chief Operating Officer – Retail and Logistics with a rich background in management, strategic planning, operations, negotiations, staff development and system implementation.  A graduate of UW-Oshkosh, Copeland held numerous management positions during his 26 years at ShopKo Stores, Inc., advancing to Senior Vice President – Store Marketing.  From 1996-98 he was General Manager  - Manufacturing Industry for Schneider Logistics, a division of Schneider National, Inc., Green Bay. 

Kristine Hackbarth-Horn, SPHR, CCP
Chief Operating Officer--People

Kristine Hackbarth-Horn is Chief Operating Officer for People at Goodwill NCW.  A human resources professional with 14 years of experience, Hackbarth-Horn has worked for Chesapeake Consumer Products Company and Central Products Company, and was Corporate Human Resources Director at both Dunsirn Industries, Inc. (Neenah,WI) and KI, Inc. (Green Bay, WI).  She has a degree in management and communications from Concordia University, and joined the Goodwill NCW team in January, 2004.

Karen Laws
Chief Operating Officer--Development, Marketing & Community Relations

Karen Laws is Chief Operating Officer – Marketing, Development and Community Relations, and has been with Goodwill NCW since 2002.  A graduate of UW-Madison with a degree in speech and communications, Laws was an NBC Network News producer in New York for nearly 20 years.  Returning to the Fox Valley in 1985, she was a producer at the NBC affiliate in Green Bay and did independent film production before joining Fox Valley Technical College as Director of Public Relations and Marketing in 1991.

Jackie Draws
Chief Financial Officer

Jackie Draws is the Chief Financial Officer and has been with Goodwill since 2002.  She started with Goodwill as the Director of Finance and became the CFO in 2007.  In her role she is the leader for both the Finance and Environmental Services Teams.  Jackie is a CPA and had ten years of public accounting experience prior to joining Goodwill.

Keith Wilk
Chief Operating Officer--Programs & Services

Keith Wilk has been with Goodwill NCW for the past 15 years, and is currently Chief Operating Officer – Programs and Services, responsible for the efficient and effective operation of 24 Goodwill programs.  Wilk has both a Bachelor's degree and a Master's degree from UW-Stout in Vocational Rehabilitation.  Prior to Goodwill, Wilk had 10 years of program leadership and management experience with several agencies, including Unified Health Services (Manawa, WI), The Achievement Center (Worthington, MN), and Black River Industries, Inc. (Medford, WI).