Bay Area, see how Goodwill Starts with You

When you shop at or donate to Goodwill NCW, you are directly supporting programs that improve lives. With every purchase and donation, your support helps make a life-changing impact on neighbors in your community across the Bay Area

Meet Damian

Damian, who is deaf, lives in a group home and relies on limited transportation to get to work. Goodwill NCW leaders did not hesitate to hire him explaining, “Damian came to us at the right time, and we can accommodate his schedule.” He started working four-hour shifts three days a week as a ticketer and was immediately successful.

Fellow store team members use handwritten notes to Damian. It’s been working so well that he has been elevated to working four, four-hour days a week with the goal of increasing his hours more.

Read more about Damian’s story

Bay Area Programs:

We provide pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability.

Mission Impact

Goodwill starts with YOU. One act – your support – springs into motion a Mission Impact felt by entire communities for generations to come.

Goodwill starts with you (individual ripple)

Goodwill starts with you (families ripple)

Goodwill starts with you (communities ripple)

starts with you (partners ripple)

Your Local 2022 Impact


Your 279,147 donations in the Bay Area – the equivalent of 11,165,880 lbs. – fueled job training and opportunities and diverted items out of the landfills.

Job Training

Program participants received 26,593 hours of on-the-job training in your local Bay Area Goodwill NCW stores, helping them gain core job skills.


Through our programs, we provided $167,049 worth of merchandise to support individuals in need in the Bay Area.

You make Goodwill’s Mission Impact possible. Thank you!