Bay Area, see how Goodwill Starts with You

When you shop at or donate to Goodwill NCW, you are directly supporting programs that improve lives. With every purchase and donation, your support helps make a life-changing impact on neighbors in your community across the Bay Area

Meet Joanna

Joanna has worked at Green Bay East Goodwill store for the past two years. She earned her associate degree in graphic design and was looking to gain experience in the field but struggled with taking the first steps.

She worked with Goodwill NCW’s Employment Navigator who serves the Green Bay area, and after overcoming several barriers, Joanna started a 12-week internship in Goodwill NCW’s marketing department.

“I always set goals for myself to prove what I wanted to achieve but within these two years of working with Goodwill, I have grown and changed as a person,” Joanna said. “Now I have high self-esteem about myself in that I can achieve and improve any goal.”

During her internship, Joanna not only practiced design, but also gained confidence, and learned how to manage her time, become a self-advocate and complete projects with a deadline.

Bay Area Programs:

We provide pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability.

Mission Impact

Goodwill starts with YOU. One act – your support – springs into motion a Mission Impact felt by entire communities for generations to come.

Goodwill starts with you (individual ripple)

Goodwill starts with you (families ripple)

Goodwill starts with you (communities ripple)

starts with you (partners ripple)

Your Local 2022 Impact


Your 279,147 donations in the Bay Area – the equivalent of 11,165,880 lbs. – fueled job training and opportunities and diverted items out of the landfills.

Job Training

Program participants received 26,593 hours of on-the-job training in your local Bay Area Goodwill NCW stores, helping them gain core job skills.


Through our programs, we provided $167,049 worth of merchandise to support individuals in need in the Bay Area.

You make Goodwill’s Mission Impact possible. Thank you!