Coulee Region, see how Goodwill Starts with You

When you shop at or donate to Goodwill NCW, you are directly supporting programs that improve lives. With every purchase and donation, your support helps make a life-changing impact on neighbors in your community across the Coulee Region.

Meet George

George, who is legally blind, started coming to the La Crosse Goodwill in 2014 and received assistance from Taylor, a Goodwill team member, while he shopped the store.

Eight years later, neither one knew the special friendship that would develop. While shopping together in 2021, George told Taylor he was looking for a part-time job. Taylor approached store leadership about George’s search. Just like that, George, who had been so embraced as a customer, was brought into the Goodwill family as an employee.

“I really enjoy working at Goodwill. I’ve never been treated differently and it’s one of the reasons I really like working here,” said George.

Read more about George’s story

Coulee Region Programs:

We provide pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability.

  • Work Skills
    • School-to-Work

Mission Impact

Goodwill starts with YOU. One act – your support – springs into motion a Mission Impact felt by entire communities for generations to come.

Goodwill starts with you (individual ripple)

Goodwill starts with you (families ripple)

Goodwill starts with you (communities ripple)

starts with you (partners ripple)

Your Local 2022 Impact


Your 159,130 donations in the Coulee Region – the equivalent of 6,401,920 lbs. – fueled job training and opportunities and kept items out of the landfills.

Job Training

Program participants received 11,765 hours of on-the-job training in your local Coulee Region Goodwill NCW stores helping them gain core job skills.


Provided $61,846 worth of merchandise to support individuals in need in the Coulee Region.

You make Goodwill’s Mission Impact possible. Thank you!