North Central Wisconsin, see how Goodwill Starts with You

When you shop at or donate to Goodwill NCW, you are directly supporting programs that improve lives. With every purchase and donation, your support helps make a life-changing impact on neighbors in your community across North Central Wisconsin

Meet Emma

Emma is a shy, hard-working 16-year-old who was seeking her first job.

Her only work experience prior to applying at the Rib Mountain Goodwill store was at a school café. Her legal guardian and grandfather, Rick, had tried navigating other programs to find Emma employment in the community with no luck. When they spoke with Goodwill NCW, they received great news—Emma could join the team and get the support she needed to learn job skills.

“Goodwill’s process has allowed Emma to have a smooth transition into the workforce. It was outstanding from the get-go. Thank you for giving Emma the opportunity,” Rick said.

A month and a half into her new job, Emma is working with a job coach to accomplish her goals and she has discovered she particularly enjoys pricing items. Rick has observed that she is very proud to have her own job and money, like her siblings.

North Central Wisconsin Programs:

We provide pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability.

Mission Impact

Goodwill starts with YOU. One act – your support – springs into motion a Mission Impact felt by entire communities for generations to come.

Goodwill starts with you (individual ripple)

Goodwill starts with you (families ripple)

Goodwill starts with you (communities ripple)

starts with you (partners ripple)

Your Local 2022 Impact


Your  170,732 donations in North Central Wisconsin – the equivalent of 6,829,280 lbs. – fueled job training and opportunities and kept items out of the landfills.

Job Training

Program participants received 8,113 hours of on-the-job training in your local North Central Wisconsin Goodwill NCW stores helping them gain core job skills.


Provided $87,166 worth of merchandise to support individuals in need in North Central Wisconsin. 

You make Goodwill’s Mission Impact possible. Thank you!