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Elevating People by Eliminating Barriers to Employment

Mission is at the heart of what we do.
People are at the core of who we are.

At Goodwill Industries of North Central Wisconsin (NCW), we provide pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability. We do this work within our retail stores and through our community partnerships. We are proud of our sustainability efforts and the life-changing impact we make on neighbors in our communities with the help of our donors and shoppers.

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The number of skill-building hours the average donation and purchase provides for neighbors in our communities.

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More than 35 million pounds diverted from landfills in 2023, helping fuel job-skills training and other opportunities.

Goodwill NCW Mission Hours Received Icon

96,206 HOURS

The number of skill-building hours our program participants received within our stores and in our community in 2023.

Goodwill Pathways


Learn about our PROGRAMS

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Find your local Goodwill NCW location for shopping and donating.

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Help make an impact in your community  when you donate financially.

Goodwill NCW Color of the Week Icon

50% OFF

Check out the Color of the Week for even more great values.

Community Impact



Celia’s Goodwill Story: Journey to Independence

Celia has struggled with both medical and mental health challenges that at times have left her unsure of her future

Baking Sourdough Bread with Finds from Goodwill NCW

Let’s dive into how you can make your own sourdough bread, starting with handy baking tools you can find at

Career EXCELerate Prepares Refugees for Manufacturing Careers

FOX CITIES, WI— Career EXCELerate Wisconsin, an innovative job training and job placement program operated in partnership with Fox Valley

Discover more about Goodwill NCW

Career EXCELerate
Financial, Digital and Social Skills
Career EXCELerate clears roadblocks for job seekers
DIY Project
DIY Tabletop Terrarium
DIY T-Shirt Bag
Goodwill NCW
50 Year Anniversary
2023 Achiever of the Year - Taylor Devenport