Our Mission

Goodwill NCW’s mission is Elevating People by Eliminating Barriers to Employment. 

Our vision is transforming lives.

We do this by living out our mission and using our guiding principles in our every day actions. Experience Goodwill NCW’s mission of Elevating People by Eliminating Barriers to Employment in your community. Learn more about how we live our mission on our YouTube channel


Through our Guiding Principles, we live out our mission by:

  • Practice mission-based (our why) decisionmaking at all times 
  • Attract and retain talented team members. 
  • Know the businessunderstand what we are doing and the related outcomes. 
  • Focus on the experience of our customers and our team members. 
  • Innovate and grow to impact the needs of our communities. 
  • Be good stewards of the communities’ resources 

Our Values

Care for People at Goodwill NCW Mission Icon

care for


Be a Great Goodwill NCW Team Member Mission Icon

be a great goodwill

team member

Goodwill NCW's Own the Business Mission Icon

own the


Create your Impact at Goodwill NCW Mission Icon

create your impact and Celebrate the possible

Goodwill NCW's Think Big and Take Action Mission Icon

think big and 

take action

Goodwill NCW's Be Accountable Mission Icon