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Elevating People by Eliminating Barriers to Employment

Mission is at the heart of what we do.

People are at the core of who we are.

At Goodwill Industries of North Central Wisconsin (NCW), we provide pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability. We do this work within our retail stores and through our community partnerships. We are proud of our sustainability efforts and the life-changing impact we make on neighbors in our communities with the help of our donors and shoppers.

Taylor Devenport thrives in her pathway at Goodwill NCW

Watch the powerful story of Taylor Devenport. Her pathway at Goodwill NCW led her from a program participant to a Senior Job Coach at the La Crosse Goodwill store to Goodwill Industries International’s 2023 Achiever of the Year!

Taylor was honored with the international award in recognition of her journey overcoming learning challenges and empowering others to reach their full potential, and her pathway at Goodwill NCW is not over. She is confidently taking the next steps to reach her career goals, “I am not afraid to do anything anymore. Goodwill NCW helped me grow into the person I am today,” Taylor said.