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Goodwill starts with your support
Our mission begins with our community’s support through donations. These donations, in turn, are sorted and merchandised for sale in our stores, which provide meaningful training and employment opportunities for people across the north central Wisconsin counties we serve.
The resources generate through the sale of donated goods are reinvested into our people, community, mission and future. On average, ninety cents of each dollar spent in our stores helps to accomplish this.
Our programs enhance people dignity and quality of life by seeing them or who they are and helping them to reach their goals through skill building and the power of work.
Partner With Us
Discover how your organization can join us in making a difference in our communities.
Shop our Stores
Your purchases support programs that teach job skills that lead to sustained employment and improved financial stability.
Support our Mission
Your donations help to advance our mission, while also protecting our planet by keeping items our of landfills.
Is Goodwill a nonprofit?
Absolutely.
Goodwill NCW is a registered 501(c)(3) nonprofit organization. Nationally, Charity Navigator — an independent organization that evaluates philanthropic organizations — gives Goodwill NCW a 4 star rating.
We also are proud to be recognized by GuideStar with its Platinum Seal of Approval, the highest rating for nonprofit organizations.
Who is Goodwill NCW’s CEO?
Chris Hess is the President and CEO of Goodwill NCW, which covers counties across north central Wisconsin and reports to a local, volunteer board of directors.
Goodwill NCW is part of a network of more than 150 independent, community-based Goodwill agencies. As a nonprofit, each Goodwill is “owned” by the communities it serves and is governed by a local, volunteer board of directors.
How is Goodwill different from traditional retailers?
The average price of a donated item sold in Goodwill NCW stores is less than $4, and on average, 90 cents of every dollar is reinvested back into the communities we serve. Your support enables us to help individuals achieve their full potential through skill building and the power of work that leads to financial stability.
How does Goodwill NCW give back to the community?
People Served Through Goodwill NCW Employment Services
- 81% of job seekers who secured employment were from disadvantaged populations, such as people with refugee status, people without housing, people who are justice-involved and people with disability.
- Increased the collective annual income of individuals served by more than $4.5 million.
- Goodwill NCW also partners with community service agencies, school districts and other organizations to help people in need. In 2024, we provided more than $650,000 in community assistance through partner agencies.
How does Goodwill NCW support sustainability and our environment?
Practicing sustainability since 1902, Goodwill promotes the use of secondhand goods and responsible recycling. Our sustainability efforts extend to fashion by giving new life to secondhand items, to leadership by investing in the workforce and upskilling for shared prosperity, to communities by providing social and economic opportunities for all, and to ambassadorship by promoting responsible consumption, recycling and landfill diversion.