Community Impact and Financials


Goodwill starts with you when you shop at and donate to your local Goodwill Industries of North Central Wisconsin.

Together we make a life-changing impact on the people we serve through our mission of Elevating People by Eliminating Barriers to Employment.

56,500 served

People Served

Because of your support, we were able to serve nearly 56,500 people in our job, financial and community-focused programs.

Some people may have been served across multiple programs.

Financial Impact

Individuals served by Goodwill NCW’s mission programs increased their collective annual income by more than $4.6 million. 

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35 million pounds


You’ve helped divert more than 35 million pounds of donations from landfills. Every donation provided creates nearly three hours of job training and opportunities helping individuals enhance their dignity and quality of life.

On-the-Job Training

Your support provided program participants nearly 88,300 hours of on-the-job training in 2023 through your local Goodwill NCW stores and more than 7,900 hours at community partner locations.

More than


Community Assistance

In 2023, Goodwill NCW provided more than $815,000 of community aid to people experiencing challenging circumstances in north central Wisconsin through partner agencies.

We change lives across north central Wisconsin and it all starts with you!

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Our Financials

We take managing your donations seriously to ensure we are being good stewards of our communities’ resources. We work hard to consistently receive the highest grades available for accountability and transparency from reputable and respected third-party nonprofit organizations.

The work we do to help individuals achieve their full potential through skill building and the power of meaningful work makes a difference and we are proud of the impact we make on the people and communities we serve. But you don’t have to just take our word for it. Check out what industry experts who rank us have to say about our organization.