Our Mission

Goodwill North Central Wisconsin’s mission is Elevating People by Eliminating Barriers to Employment. 

At Goodwill NCW we provide pathways for people who are underserved, underrepresented and/or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability. On average, 90 cents of every dollar from store sales is reinvested back into our mission.

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Norm's Story
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Norm's Goodwill NCW Story

Ben's Story
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Bens's Goodwill NCW Story

Angel's Story
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Angel's Goodwill NCW Story

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Learn more about how we advance our mission on our YouTube channel.

More than 1,200 BIPOC – Black, Indigenous, and People of Color – individuals were served by Goodwill NCW in 2024, increasing their annual income by more than $2 million. 

81% of job seekers who secured employment through Goodwill NCW services in 2024 were from disadvantaged populations, such as people with refugee status, people without housing, people who were justice-involved and people with a disability.

More than 300 justice-involved individuals increased their collective annual income by more than $1 million in 2024 through Goodwill NCW Employment Services.

Chris Hess, President and CEO speaking about Goodwill NCW's Mission

 

Our vision is transforming lives.

We do this by living out our guiding principles as we work to advance our mission and serve our communities. 

We are passionate about people and see individuals’ abilities, help them to reach their full potential through the power of meaningful work and skill building and celebrate their achievements. People with disabilities and other barriers are given opportunities through our stores and community partnerships as we advance our mission. 

Life changing work

Increased participants’ collective annual income by more than $1.6 million, enhancing their financial stability where those with disabilities experience three times higher poverty rates than those without. 69% of those securing meaningful employment have at least one disability.

Two team members living out Goodwill NCW's mission

 

Donations being handed in

 

Promoting responsible consumption, reducing inequality and protecting our planet.

  • Goodwill NCW diverts on average 35 million pounds of items from the landfill annually, helping protect our communities and the planet.
  • We are passionate about people and see individuals’ abilities, help them to reach their full potential through the power of meaningful work and skill building and celebrate their achievements.