Central and North Central Impact
Goodwill NCW. Transforming lives in our local communities.
When you donate and shop at Goodwill NCW, you support local individuals in Central and North Central Wisconsin, as they build job skills to sustain employment and improve their financial stability.
Not only are you making a local impact by helping individuals overcome employment barriers, but when you shop at Goodwill NCW, you also get to experience the thrill of the hunt! Discover that one-of-a-kind treasure, snag amazing deals that save you money, and do your part for the environment by keeping gently used items out of Wisconsin landfills.
You impact individuals in Central and North Central Wisconsin.
![]()
Every purchase provides career pathways.
Goodwill NCW reinvests an average of 90 cents of every dollar in-store sales back into our mission to provide a life-changing impact to individuals with barriers to employment.
![]()
Every donation builds job skills.
The average donation creates about three hours of job training through Goodwill NCW Employment Services empowering individuals to reach their fullest potential.
![]()
Every local community partnership creates opportunities.
Goodwill NCW partners with more than 120 nonprofits across north central Wisconsin to transform lives through the power of work.

Meet Frank – Maximizing his Second Chance
Frank began his journey with the Plover Goodwill store as a community service worker on May 1, 2025. From day one, he stood out as a dedicated team player with a strong work ethic and a consistently positive attitude. He quickly learned the ropes in the Production area and was always eager to lend a hand wherever needed. Recognizing his potential, the store team leader encouraged Frank to apply for an open position, and on June 14, 2025, he officially became a Production Specialist.
Plover Team Leader Mike said, “Frank is an extremely hard worker, always has a positive attitude, and is a real asset to the Goodwill NCW team.”
We’re proud to celebrate Frank’s growth and impact.
Meet Bella – Building Skills and Achieving Employment
Bella joined the Goodwill NCW Plover store in May 2025 through the Work Skills Training Program. During her three-month internship, she quickly stood out for her dedication, teamwork, and eagerness to learn the role of cahier. Her growth and positive attitude impressed her fellow team members and she was hired as a Customer Experience Specialist at the end of her internship.
“Bella has really grown since she began her internship and is now a valuable part of the Goodwill NCW team,” said Store Team Leader, Mike. “She always has a positive attitude and shows up to work with a great work ethic.”


Meet Megan! Overcoming Barriers and Increasing Financial Stability
When legal blindness made finding a job challenging, Megan joined the Rib Mountain Goodwill store through a work experience program. Though she faced early hurdles, including learning her role by touch, Megan’s determination and adaptability helped her become one of the fastest ticketers on the team. Her growth on the job didn’t just boost her confidence, it also led to greater financial stability. Today, Megan is proud to be saving for both unexpected expenses and long-term goals like retirement. Her story is a powerful reminder of how opportunity and support can create lasting impact. Goodwill NCW is honored to be part of Megan’s journey.
Meet Sterling: Overcoming Barriers to Employment
Through our partnership with Bridge Street Mission, Goodwill NCW is proud to provide meaningful work experiences for individuals on the path to recovery and stability. Sterling, a current resident in the Mission’s faith-based sober recovery program, joined our Work Skills Training program at the Rib Mountain Goodwill store, and he’s made an incredible impact.
Over the course of his 8-month work experience, Sterling has grown into a leadership role, now running the donation door in production and training new participants from Bridge Street Mission.
“I push myself every day to support teammates and pick up extra work where I can to help meet the teams’ goals and support our donors. My faith led me to Goodwill for a reason, and I am forever grateful for this opportunity. – Sterling
He’s now working toward full-time employment with Goodwill and continues to inspire others with his dedication and servant leadership. We are proud to be a part of Sterling’s continued journey.

