Fox Valley and Bay Area Impact
Goodwill NCW. Transforming lives in our local communities.
When you donate and shop at Goodwill NCW, you support local individuals in the Fox Valley and Bay Area as they build job skills to sustain employment and improve their financial stability.
Not only are you making a local impact by helping individuals overcome employment barriers, but when you shop at Goodwill NCW, you also get to experience the thrill of the hunt! Discover that one-of-a-kind treasure, snag amazing deals that save you money, and do your part for the environment by keeping gently used items out of Wisconsin landfills.
You impact individuals in the Fox Valley and Bay Area.
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Every purchase provides career pathways.
Goodwill NCW reinvests an average of 90 cents of every dollar in-store sales back into our mission to provide a life-changing impact to individuals with barriers to employment.
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Every donation builds job skills.
The average donation creates about three hours of job training through Goodwill NCW Employment Services empowering individuals to reach their fullest potential.
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Every local community partnership creates opportunities.
Goodwill NCW partners with more than 120 nonprofits across north central Wisconsin to transform lives through the power of work.

From Displacement to Determination: Volodymyr’s Journey to a New Beginning
Congratulations to Volodymyr, Goodwill NCW’s Edgar J. Helms 2025 Graduate of the Year! His story is one of resilience, courage, and the power of community support. Originally from Lugansk, Ukraine, Volodymyr’s life was upended by political unrest and war, forcing him and his family to flee their home twice before finding refuge in Appleton, Wisconsin. Despite facing language barriers and cultural challenges, Volodymyr remained determined to rebuild his life. Through Career EXCELerate, a Goodwill NCW program in partnership with Rawhide Youth Services and Fox Valley Technical College, he earned his Commercial Driver’s License (CDL) at no cost. Even while grieving the loss of his father during training, Volodymyr’s perseverance never wavered. Today, he’s thriving as a truck driver, providing stability and hope for his family and proving that with determination and the right support, new beginnings are possible.
From Service to Stability: Meet Richard, Our Edgar J. Helms 2025 Veteran of the Year
Richard’s journey to stability was shaped by service, struggle, and ultimately, support. A Navy veteran who faced personal loss, PTSD, and employment challenges after his military career, Richard found a new path with help from Goodwill NCW’s Career EXCELerate program. With their support, he earned his CDL, completing the program at the top of his class, and launched a successful trucking career, transforming his life and achieving the stability he once thought out of reach. His story is a powerful reminder of resilience, second chances, and the impact of community support.
Read more of Richard’s story >


Meet Noah, Our Edgar J. Helms Achiever of the Year!
Noah has overcome extraordinary health challenges, including multiple life-threatening conditions and several neurosurgeries by the age of 14. These struggles impacted his ability to communicate, remember, and learn new tasks, but they didn’t define his future. With determination and support from Goodwill NCW’s School-to-Work program, Noah began building skills and confidence at the Ashwaubenon Goodwill store. Today, he’s a full-time team member, earning a steady paycheck, receiving benefits, and achieving major life goals like buying a car and saving for retirement. His story is a powerful testament to resilience and the impact of meaningful opportunity.
New Group Supported Employment Site
Goodwill NCW is excited to announce that the Group Supported Employment (GSE) program has officially launched its fifth site at the Green Bay East Retail Store! The GSE program provides hands-on job skills training and real work experience for individuals with disabilities or other barriers to employment. Participants work alongside a dedicated Employment Coach who offers on-the-job support, helping each individual build confidence, learn workplace expectations, and develop the skills needed for long-term success in competitive employment. Expanding into the Green Bay market allows us to connect with even more local employers and community members while continuing our mission to create inclusive workplaces where everyone has the opportunity to thrive. We look forward to seeing the positive impact this new site will bring for both participants and the Green Bay East Goodwill Retail team!

