GoodNeighbor is a Goodwill NCW program that provides an important supplement for immediate needs through the use of GoodNeighbor gift cards. This allows individuals in need to purchase products from our retail and outlet stores. Goodwill NCW partners with community non-profits to offer GoodNeighbor cards to people served through their programs. 

* Please note: We have implemented revisions to the application process effective for the year 2024 and beyond. 

GoodNeighbor Program Eligibility

To be eligible, your organization must meet the following requirements:

  • Your organization must be not-for-profit and must provide proof of your tax exempt status.
  • Be located in one of the 35 Wisconsin counties (see Program Counties) Goodwill NCW serves, and/or
  • Provide emergency assistance services to individuals who reside in one of the 35 Wisconsin counties (see Program Counties) Goodwill NCW serves
  • Agree to the Eligibility and Expectations below
  • Complete and submit the Program Application below

If you have any questions, comments please contact us at: [email protected]

Goodwill NCW’s counties cover: Barron, Brown, Buffalo, Calumet, Chippewa, Clark, Door, Dunn, Eau Claire, Jackson, Kewaunee, La Crosse, Langlade, Lincoln, Manitowoc, Marathon, Monroe, Oneida, Outagamie, Pepin, Polk, Portage, Price, Rusk, Sawyer, Shawano, St. Croix, Taylor, Trempealeau, Vernon, Washburn, Waupaca, Waushara, Winnebago and Wood

Your organization must be not-for-profit and you must provide proof of your tax exempt status.

Applications can be submitted December 1, 2023 through January 12, 2024.

If your organization has multiple departments that would like to be a part of the Good Neighbor program, one point of contact should be designated for the organization. One total allotment of cards will be issued to that contact person.

Eligible organizations will receive 2024 cards in early February.

The 2024 Good Neighbor cards are valid through December 31, 2024, regardless of the date it is received.

The cards can be used at any Goodwill NCW location

Replacements will not be issued for lost or stolen cards.

Cards do not carry a balance until they are activated in store by a cashier.

Cards can be used for nonperishable pantry/dry food items items in the grocery section of any Goodwill NCW store.

Cards cannot be used to purchase snacks and beverages.

The intended use is one card per person per household.

Before the in-store purchase is entered in at the register, your client MUST notify the Goodwill cashier that they are using a $25 Good Neighbor card to pay for their purchase.

Remind clients that they can only use the card to spend up to $25 and they will be responsible for the balance.

  • Per Wisconsin sales tax code, anything over a $25 purchase must be rung up on a separate order so taxes can be charged. If a cashier thinks a client has more than $25 in merchandise, the client will be asked to separate the purchases into two transactions.

Individuals are not required to use the entire $25 in one visit. If the full $25 is not used, the cashier will write the remaining balance on the card for future If the client uses the full amount, the card will be discarded by the cashier.

We are requiring a new application for all organizations, regardless of prior submissions. This will allow for updated contact information as well as support the new guidelines of one application per organization per year.

*Note: If your organization is contacted regarding not following program guidelines and expectations more than twice, your organization will need to reapply and keep specific records of cards distributed, if reaccepted. It is not guaranteed you will be accepted back into the program if guidelines and expectations are not followed more than twice.