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Chippewa Valley and Coulee Region Impact
Goodwill NCW. Transforming lives in our local communities.
When you donate and shop at Goodwill NCW, you support local individuals in Chippewa Valley and the Coulee Region, as they build job skills to sustain employment and improve their financial stability.
Not only are you making a local impact by helping individuals overcome employment barriers, but when you shop at Goodwill NCW, you also get to experience the thrill of the hunt! Discover that one-of-a-kind treasure, snag amazing deals that save you money, and do your part for the environment by keeping gently used items out of Wisconsin landfills.
You impact individuals in Chippewa Valley and the Coulee Region.
Every purchase provides career pathways.
Goodwill NCW reinvests an average of 90 cents of every dollar in-store sales back into our mission to provide a life-changing impact to individuals with barriers to employment.
Every donation builds job skills.
The average donation creates about three hours of job training through Goodwill NCW Employment Services empowering individuals to reach their fullest potential.
Every local community partnership creates opportunities.
Goodwill NCW partners with more than 120 nonprofits across north central Wisconsin to transform lives through the power of work.
Meet Raynna – Building Skills and Overcoming Barriers
Raynna’s journey with Goodwill NCW began through the School to Work Program at our Eau Claire location and was followed by her participation in Project Search, which led to being hired as a part-time Team Member. From mastering hardlines to stepping up to softlines, Raynna has continuously pushed herself to grow. One of her biggest accomplishments has been taking on the role of Donor Greeter, a position that once felt intimidating due to her shyness and social challenges. Today, she’s thriving in the role and making an impact. Store Team Leader, Robert, shared: “It is so great to see how far Raynna has come in the year since I started. I am so proud of how she has grown and adapted to her new role. To me, she is exactly what Goodwill NCW is about.”
Meet Tanya: Building Employment Skills
Tanya first joined Goodwill NCW in 2019 as an intern through a partnership with Employment Resource Inc. (ERI). After completing her internship, she became a team member, gaining valuable retail experience that she was able to use in exploring opportunities outside of Goodwill. Tanya eventually returned to Goodwill and now serves as a donor greeter at the Lake Hallie store, where she enjoys sorting donations and unique items that customers get to discover in our stores each day.
Meet Taylor: Overcoming Barriers to Achieve Sustained Employment
Congratulations to Taylor on her 15th anniversary with Goodwill NCW! Her journey began as a student in our School-to-Work program at the La Crosse Goodwill store, where she faced early challenges with confidence but used those feelings as motivation to succeed. She quickly progressed from a part-time team member to a full-time role and later became a senior job coach, mentoring others through the same program that helped launch her career. Today, Taylor serves multiple locations throughout the Coulee Region as an Employment Coach, continuously growing and making an impact.
Taylor says, “Goodwill has really helped me grow into the person I am today. I was so shy when I first started working at the store and they helped me find confidence in showing people what I can really do. Keep following your dreams, you don’t know where you will end up. I really love working at Goodwill and meeting such great people.”
We’re incredibly proud to be part of Taylor’s journey and grateful for the difference she continues to make every day!
Supporting Nearly 2,500 People with Community Aid
Thanks to your donations and purchases, in 2024 Goodwill NCW’s GoodNeighbor program provided community aid to nearly 2,500 individuals in the Coulee region experiencing challenging circumstances through our partner agencies. GoodNeighbor is a Goodwill NCW program that provides an important supplement for immediate needs through the use of GoodNeighbor gift cards. This allows individuals in need to purchase products from our retail and outlet stores. Goodwill NCW partners with community non-profits to offer GoodNeighbor cards to people served through their programs.
