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Chippewa Valley and Coulee Region Impact
Goodwill NCW. Transforming lives in our local communities.
When you donate and shop at Goodwill NCW, you support local individuals in Chippewa Valley and the Coulee Region, as they build job skills to sustain employment and improve their financial stability.
Not only are you making a local impact by helping individuals overcome employment barriers, but when you shop at Goodwill NCW, you also get to experience the thrill of the hunt! Discover that one-of-a-kind treasure, snag amazing deals that save you money, and do your part for the environment by keeping gently used items out of Wisconsin landfills.
You impact individuals in Chippewa Valley and the Coulee Region.
Every purchase provides career pathways.
Goodwill NCW reinvests an average of 90 cents of every dollar in-store sales back into our mission to provide a life-changing impact to individuals with barriers to employment.
Every donation builds job skills.
The average donation creates about three hours of job training through Goodwill NCW Employment Services empowering individuals to reach their fullest potential.
Every local community partnership creates opportunities.
Goodwill NCW partners with more than 120 nonprofits across north central Wisconsin to transform lives through the power of work.
Meet Marquis – Overcoming Barriers and Improving Financial Stability
Maquis has been a valued team member at the Lake Hallie Goodwill NCW store for the past four years. When Marquis first joined the team he received Employment Navigator Services, which helped transition into his first job and access resources, helping him feel confident and supported at work. He began in merchandising but found his passion in donor greeting, where he proudly represents the Goodwill NCW community. “I would like to thank Goodwill for giving me the opportunity for financial independence, and for helping me fuel my hobbies and the things I love to do,” Marquis shared. Now assisting in training new team members, Marquis continues to thrive. Employment Placement Specialist Farrah adds, “Marquis is the sort of team member who always knows everyone and can help people make connections with each other.” Goodwill NCW is proud to support Marquis on his journey!
Meet Tanya: Building Employment Skills
Tanya first joined Goodwill NCW in 2019 as an intern through a partnership with Employment Resource Inc. (ERI). After completing her internship, she became a team member, gaining valuable retail experience that she was able to use in exploring opportunities outside of Goodwill. Tanya eventually returned to Goodwill and now serves as a donor greeter at the Lake Hallie store, where she enjoys sorting donations and unique items that customers get to discover in our stores each day.
Meet Taylor: Overcoming Barriers to Achieve Sustained Employment
Congratulations to Taylor on her 15th anniversary with Goodwill NCW! Her journey began as a student in our School-to-Work program at the La Crosse Goodwill store, where she faced early challenges with confidence but used those feelings as motivation to succeed. She quickly progressed from a part-time team member to a full-time role and later became a senior job coach, mentoring others through the same program that helped launch her career. Today, Taylor serves multiple locations throughout the Coulee Region as an Employment Coach, continuously growing and making an impact.
Taylor says, “Goodwill has really helped me grow into the person I am today. I was so shy when I first started working at the store and they helped me find confidence in showing people what I can really do. Keep following your dreams, you don’t know where you will end up. I really love working at Goodwill and meeting such great people.”
We’re incredibly proud to be part of Taylor’s journey and grateful for the difference she continues to make every day!
Nearly 11,000 hours of on-the-job training
Thanks to your purchases and donations, Goodwill NCW provided nearly 11,000 hours of on-the-job training through work experiences in the Coulee Region in 2024. We provide employment services and pathways for people who are underserved, underrepresented or disadvantaged who have a goal of building job skills that lead to sustained employment and improved financial stability. We are passionate about empowering people to grow and thrive through the power of work.
