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Powering possibilities across Chippewa Valley and Coulee Region
When you donate and shop at Goodwill North Central Wisconsin, you’re powering what’s possible for individuals in our local communities across Chippewa Valley and Coulee Region as they build job skills to sustain employment and improve their financial stability.
The Power of You & Goodwill NCW in Our Communities
When you donate
You’re not just clearing out clutter; you’re making room for the things you TRULY love.
The average donation creates about three hours of job training through Goodwill NCW Employment Services.
When you shop secondhand
You’re not just buying new clothes; you’re unlocking your inner fashionista and a style that’s all your own.
On average, 90 cents of every dollar in sales is reinvested back into our mission of Elevating People by Eliminating Barriers to Employment.
When you donate and shop, it means you’re powering possibilities for individuals with employment barriers in Central and North Central Wisconsin.
Meet Amanda – Starting a New Chapter
Meet Amanda! Amanda came to Goodwill NCW through Career EXCELerate while navigating significant challenges, including justice system involvement and a major life transition. From the beginning, she demonstrated strong commitment – staying accountable, maintaining a steady pace in her coursework, and meeting weekly with her case manager.
In September 2025, she successfully passed the Certified Direct Care Professional certification exam. Recognizing that her background could create employment barriers, Amanda applied to multiple employers, securing a part-time position at a local casino while continuing to look for work in her desired field.
By December 2025, Amanda’s perseverance paid off and she was hired as a Direct Care Provider at an assisted living facility, with her role beginning in January 2026.
We are proud to be a part of Amanda’s continued journey.
Meet Cameron: Turning Challenges into Strengths
After completing several internships with other companies without finding a path to permanent employment, Cameron came to Goodwill through a 90-day work experience in which he supported donations and ticketed hardlines. Near the end of his placement, he asked for the chance to try cashiering. Although Cameron is shy by nature, he wanted a role that would allow him to connect with customers.
That opportunity made all the difference. Cameron discovered a genuine joy in customer service, opening up and growing more confident with each interaction. His dedication and positive attitude quickly stood out, and he was offered a permanent position as a part-time Customer Experience Specialist.
Today, Cameron consistently ranks among the top performers at his store. He loves working with customers, collaborating with his team, and being part of Goodwill’s mission. Most of all, he’s proud to have steady employment and a place where he truly belongs.
Store Team Leader Teresa states, “We were able to give Cameron the opportunity to try different roles during his work experience. Once he was in the right role, he opened up and become more social as he is helping our customers. He is a very dedicated worker and shows up for all his scheduled shifts. He has been able to have a steady income and grow his confidence. We really appreciate Cameron.”