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Powering possibilities across Chippewa Valley and Coulee Region
When you donate and shop at Goodwill North Central Wisconsin, you’re powering what’s possible for individuals in our local communities across Chippewa Valley and Coulee Region as they build job skills to sustain employment and improve their financial stability.
The Power of You & Goodwill NCW in Our Communities
When you donate
you’re not just getting rid of sports equipment you no longer use, you’re passing along the opportunity to score big to someone else.
The average donation creates about three hours of job training through Goodwill NCW Employment Services.
When you shop secondhand
you’re not just buying your child a toy, you’re creating a new memory.
On average, 90 cents of every dollar in sales is reinvested back into our mission of Elevating People by Eliminating Barriers to Employment.
When you donate and shop, it means you’re powering possibilities for individuals with employment barriers in Central and North Central Wisconsin.
Meet Amanda – Starting a New Chapter
Meet Amanda! Amanda came to Goodwill NCW through Career EXCELerate while navigating significant challenges, including justice system involvement and a major life transition. From the beginning, she demonstrated strong commitment – staying accountable, maintaining a steady pace in her coursework, and meeting weekly with her case manager.
In September 2025, she successfully passed the Certified Direct Care Professional certification exam. Recognizing that her background could create employment barriers, Amanda applied to multiple employers, securing a part-time position at a local casino while continuing to look for work in her desired field.
By December 2025, Amanda’s perseverance paid off and she was hired as a Direct Care Provider at an assisted living facility, with her role beginning in January 2026.
We are proud to be a part of Amanda’s continued journey.
Meet Callie and Jade – Building Skills and Independence
Callie and Jade are currently students in the School to Work (STW) program at the La Cross store. Goodwill NCW’s STW program provides students with the opportunity to build their work skills and experience a job environment.
Both students are building independence in their own unique ways. Jade has been focusing on completing tasks independently throughout her shift, while Callie has been strengthening her time management skills.
Terry, La Crosse CETL, shared that Callie has been a fast and eager learner and likes to help out wherever she is needed. She has also been excellent at exhibiting safe behavior and making sure she uses the proper PPE without instruction. Jade has also been eager to learn and assist where she can, and she excels at keeping the floor neat and tidy. She is phenomenal at catching safety concerns and making them a priority.
We are proud to be a part of Jade and Callie’s continued journey!