Goodwill Starts with You

Goodwill starts with you, when you shop or donate to Goodwill NCW, you make a life-changing impact on someone’s life. Your support helps provide pathways for people who are underserved, underrepresented and disadvantaged who have a goal of building skills that lead to sustained employment and improved financial stability.

Programs such as Employment and Training, Skills to Build, Financial and Debt Solutions Services and Good Neighbor provide individuals with job training and opportunities they wouldn’t otherwise have that make a difference in their lives and in our communities. 

Whether you support Goodwill because of our mission of Elevating People by Eliminating Barriers to Employment, enjoy the thrill of the hunt and the incredible values you find, are committed to keeping items out of the landfill or are a dedicated DIY enthusiast, you can feel good about the impact you make! 

Meet Aaron

Aaron has been a team member at the Ashwaubenon Goodwill for the last 10 years after coming to Goodwill in 2012 as a program participant before being hired.

Aaron started as a part-time donor greeter. Since then, he’s been exploring his potential and learning new skills by taking on new tasks on the job, including training to become a runner for the Ashwaubenon Goodwill to bring racks of donated merchandise out to the floor.

“Training to be a runner is a huge step for him,” said Christina, Case Manager of the Pre-Employment Training Program for the Green Bay market.

When Aaron first joined the team, he was shy and would get frustrated easily. He was unsure of what needed to get done unless exact instructions were provided.

“Now, if something needs to get done, Aaron notices it and steps in to help,” Christina said. “It’s great to see his independence grow to the point he knows what needs to get done now without as much coaching. He also has become more understanding and patient with himself.”

Meet the neighbors in your community who experience the life-changing impact you make every time you shop and donate.

Fox Valley

Meet Nathan

“I love the people. I’m a friendly guy. I’m a happy guy,” said Nathan, who started at the Menasha Goodwill through the Work Skills Training Program and has been hired on as a team member. He said his job gets him out of the house, keeps him busy and makes him feel good.


Find a Fox Valley location and see local programs and impact.

 See Fox Valley

Bay Area

Meet Ryan

“Ryan was very shy at first, and it’s amazing how outgoing he has become. During his time at Goodwill NCW he’s become confident answering customers. He’s extremely hard-working,” said Christina Loch, Case Manager of the Pre-Employment Training Program for the Green Bay market. Ryan has been a team member for 10 years.


Find a Bay Area location and see local programs and impact.

 See Bay Area

Central Wisconsin

Meet Satin

“I like to be creative. It just comes naturally,” said Satin, who is a people person and has worked at the Wisconsin Rapids Goodwill since September 2021. She enjoys putting together outfits to display.


Find a Central Wisconsin location and see local programs and impact.

 See Central Wisconsin

Coulee Region

Meet Skye

“She has this great work ethic you don’t always see,” said Sheri, La Crosse Goodwill Store Team Leader about Skye, who is a positive person who takes great pride in her work. Skye came to Goodwill through the School-to-Work program and has since been hired. She likes socializing with her coworkers and the customers.


Find a Coulee Region location and see local programs and impact.

 See Coulee Region

Chippewa Valley

Meet Linda

“Giving and receiving as part of my community are important to me. I like serving and supporting people who need the extra encouragement,” said Linda, who joined the Lake Hallie Goodwill after years of being a special educator. Linda has been able to apply her invaluable experience as a special educator to coach and develop high school students from Eau Claire and Chippewa Falls who participate in Goodwill NCW’s School-to-Work program.


Find a Chippewa Valley location and see local programs and impact.

 See Chippewa Valley

North Central Wisconsin

Meet Rebecca

“Goodwill has helped me with being able to talk more, being personable and being able to help team members when needed,” said Rebecca, who has been with the Weston Goodwill for 16 years as a team member. She started with Goodwill in the School-to-Work program.


Find a North Central Wisconsin location and see local programs and impact.

 See North Central Wisconsin

You make an impact

Our programs serve individuals with barriers to employment to make a life-changing impact through job training, addressing financial literacy, promoting access to services, supporting community participation and more.

Your support makes it possible to provide opportunities to neighbors in your community, through financial workshops and online financial counseling, the Skills to Build program and more, helping individuals improve their employability skills, gain and sustain employment to improve their quality of life.


When you shop and donate, Goodwill starts with you.  

Shop Goodwill NCW

Donate to Goodwill NCW

    99,905 hours of job-skills training  

Program participants received essential on-the-job training within your local Goodwill NCW retail stores.

     51.1 million lbs. diverted from landfills

Your donations gave a second life to used items helping divert them from landfills and fueling community programs.

    Served 40,879 individuals

Through your support, program participants were able to gain valuable job-skills training that helps lead to sustained employment and improved financial stability.

     More than $1.1 million in local assistance

Through the GoodNeighbor program, we were able to provide merchandise to people in need through our partner agencies.


· Discover how Goodwill starts with you ·

Yvonne – Marshfield

Yvonne has been part of the Marshfield Goodwill team for the past 26 years and is always willing to share

Jeremy – Tomah

Jeremy is all about paying it forward. “Goodwill gave me a chance, and I want to give others a chance,”

James – Neenah

The Neenah Goodwill has become home to James, who was working at Goodwill NCW’s Shiner Center when the senior program

Find your nearest Goodwill NCW location

Learn more about our mission programs


Impact numbers for program participants, Good Neighbor and sustainability are for 2021.