Goodwill Starts with You

Goodwill starts with you, when you shop or donate to Goodwill NCW, you make a life-changing impact on someone’s life. Your support helps provide pathways for people who are underserved, underrepresented and disadvantaged who have a goal of building skills that lead to sustained employment and improved financial stability.

Programs such as Employment and Training, Skills to Build, Financial and Debt Solutions Services and Good Neighbor provide individuals with job training and opportunities they wouldn’t otherwise have that make a difference in their lives and in our communities.

Whether you support Goodwill because of our mission of Elevating People by Eliminating Barriers to Employment, enjoy the thrill of the hunt and the incredible values you find, are committed to keeping items out of the landfill or are a dedicated DIY enthusiast, you can feel good about the impact you make!

Meet the neighbors in your community who experience the life-changing impact you make every time you shop and donate.

Fox Valley

See local programs and impact.

  See Fox Valley

Bay Area

See local programs and impact.

  See Bay Area

Central Wisconsin

See local programs and impact.

  See Central Wisconsin

Coulee Region

See local programs and impact.

  See Coulee Region

Chippewa Valley

See local programs and impact.

  See Chippewa Valley

North Central Wisconsin

See local programs and impact.

  See North Central Wisconsin

You make an impact

Our programs serve individuals with barriers to employment to make a life-changing impact through job training, addressing financial literacy, promoting access to services, supporting community participation and more.

Your support makes it possible to provide opportunities to neighbors in your community, through financial workshops and online financial counseling, the Skills to Build program and more, helping individuals improve their employability skills, gain and sustain employment to improve their quality of life.


When you shop and donate, Goodwill starts with you.  

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Donate to Goodwill NCW

    96,206 hours of job-skills training  

Program participants received essential on-the-job training within your local Goodwill NCW stores and in our communities.

    More than 35 million lbs. diverted from landfills

Your donations gave a second life to used items helping divert them from landfills and fueling community programs.

    Served 46,937 individuals

Through your support, program participants were able to gain valuable job-skills training that helps lead to sustained employment and improved financial stability.

     More than $810,000 in local assistance

Through the GoodNeighbor program, we were able to provide merchandise to people in need through our partner agencies.


· Discover how Goodwill starts with you ·

Mason’s Goodwill Story: Pursuing his dream job

 From a very early age, Mason always expressed that he wanted to be a chef. As he completed his

La Crosse Goodwill team member receives international award

Taylor Devenport was born prematurely, leading to delays in her development. While attending Logan High School in La Crosse, WI,

AJ’s Goodwill Story: The possibilities are endless

 AJ stands out among his peers as a hard worker with a big heart. When he was a junior,

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Learn more about our mission programs

Impact numbers for program participants, Good Neighbor and sustainability are for 2023.