Powering possibilities across Chippewa Valley and Coulee Region

When you donate and shop at Goodwill North Central Wisconsin, you’re powering what’s possible for individuals in our local communities across Chippewa Valley and Coulee Region as they build job skills to sustain employment and improve their financial stability.
The Power of You & Goodwill NCW in Our Communities

When you donate
you’re not just giving away a backpack, you’re equipping a student for a brighter year.
The average donation creates about three hours of job training through Goodwill NCW Employment Services.

When you shop secondhand
you’re not just buying a backpack, you’re preparing for a year of possibilities, adventures, and achievements.
On average, 90 cents of every dollar in sales is reinvested back into our mission of Elevating People by Eliminating Barriers to Employment.
When you donate and shop, it means you’re powering possibilities for individuals with employment barriers in Central and North Central Wisconsin.

Skill Building though Local Partnerships
Goodwill NCW was proud to partner with the Eau Claire Area School District’s Life Without Limits: Beyond 18 program for our second annual mock interview event earlier this year. Nine transitional students, ages 18–21, participated in mock interviews, received personalized feedback, and built confidence as they prepared for future employment opportunities.
In addition to interview coaching, students received guidance on professional interview attire, and Goodwill provided GoodNeighbor cards to help remove financial barriers to accessing appropriate clothing when needed.
This event complements our ongoing School-to-Work partnership with the district, creating additional opportunities for young adults to develop the skills, confidence, and experience needed for workplace success. We’re grateful for our continued partnership and remain committed to empowering individuals through education, training, and employment opportunities.

Meet Katie
Meet Katie! Katie began her journey with Goodwill NCW 20 years ago through the School-to-Work program at the La Crosse Goodwill Store. What started as an opportunity to gain valuable workplace experience became the foundation of a journey of growth, determination and success. When the Onalaska store opened, Katie made the move there as a program participant, building new skills, increasing her independence and becoming an important part of the team. Through her dedication, positive attitude and willingness to embrace new challenges – including interacting with customers and taking on greater responsibilities – Katie continued to grow both personally and professionally. Now working as a Retail Assistant at the Onalaska store, Katie’s perseverance and commitment to Goodwill NCW continues to make a lasting impact on the team members and customers she interacts with.
Employment Placement Specialist Kya shares, “I think I speak for the entire team when I say how incredibly proud we are of Katie! Over the past 20 years, she has grown in so many ways and truly makes Goodwill a better place to work every single day. Katie is such a genuine ray of sunshine – it’s impossible to be in a bad mood when you’re around her!”
